How to stop Aldi from hijacking your shopping trip
- by admin
The UK supermarket chain Aldi has been accused of hijacking its own sale.
In a video posted on YouTube, the supermarket giant is seen selling products on its website for an initial price of £5.99.
The ad then switches to a new page with a price of just £3.49, and the store is then presented with a choice of items that range from a $5 “superstore” bag to a $7 “superfood” bag.
This is a huge leap in price from the £2.99 price it charged earlier this week for a £10 bag of “superb” products, which it had also advertised.
“We’ve never had a problem selling Superfoods, and we don’t want to, but we want to be able to,” Aldi’s chief marketing officer, Mike Dyer, said.
He added that he was confident the price change would be “fair” for shoppers.
“The people of Aldi understand that if they want to shop with us, they have to pay the price that they are paying,” he said.
Aldi is owned by multinational food giant PepsiCo, which is facing criticism from environmental campaigners.
It has previously said it was doing its “best to make sure that our supply chain is environmentally friendly” and that it was “doing everything possible to reduce its footprint”.
Aldis spokesman Simon Higgs said that Aldi had been “delivering a lot of great deals” to its customers.
“That’s because we don, in fact, know what we’re doing and we’re committed to doing the best for our customers,” he added.
“Aldimas commitment to sustainability and fair pricing has been reflected in our long-term plans to improve our supply chains and reduce our environmental impact.”
If we can reduce our footprint, we’re going to be a lot better for the environment.
“Aldes supermarket chain has been criticised by environmental campaigners in recent years over its pricing.
The chain is currently facing a public consultation on its plan to open a new supermarket in Leicester, which has been dogged by a series of pollution and pollution-related complaints.
In October, the group launched a campaign to “Stop Aldi” after a series in which customers complained about the supermarket’s handling of waste and the way the company processed the food they bought.
Earlier this month, the company was accused of “mocking” consumers over their “supermarket experience” by posting a picture of an Aldi supermarket on social media.
The supermarket chain also said that it would be opening a new branch in the West Midlands, and it was considering a move to another European country, though it has not commented on the plans.”
It’s not just the Aldi website, it’s the whole food chain, and our aim is to make Aldi more relevant to the whole of our customer base,” Mr Higgs added.
The UK supermarket chain Aldi has been accused of hijacking its own sale.In a video posted on YouTube, the supermarket…
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