Best Buy ads are bad news for consumers
- by admin
Best Buy has been fined by the Federal Trade Commission (FTC) after the ad network received multiple complaints regarding a number of ad campaigns.
In the first quarter of 2019, the ad agency that produced the ads was ordered to pay a $10,000 fine and a $3,500 fine in addition to a $250,000 civil penalty.
Best Buy did not respond to Ars’ request for comment at the time of publication.
Advertisers often pay the FTC fines, which are levied for violations of the FTC Act.
In its announcement, the FTC noted that “Advertising companies frequently ignore FTC enforcement orders or fail to pay the fees.
Consumers have a right to know when their ads are being used against them.”
In the FTC’s order, the agency cited three ads that aired during the week of November 4-11, 2019, in which a person called the National Center for Transgender Equality (NCTE) was called a “faggot” by a transgender woman.
The ad featured a man who identified himself as a transgender man speaking about his transgender experiences and the NCTE’s position on transgender rights.
The agency said the ads violated the FTC Order by failing to take action in response to the ads’ “misleading and deceptive content.”
Best Buy also received a $2,500 penalty for airing a similar ad during the same week in September 2019.
The ads included a man talking about the importance of “honoring and respecting the rights of transgender people.”
The ads did not identify the transgender person in question or describe how they were affected by the ads.
The NCTI received complaints about ads that “misgender” transgender people.
The FTC said the videos included “misgendering and derogatory comments about transgender people’s physical appearance.”
Advertiser groups have faced scrutiny in recent years.
In 2016, the American Legislative Exchange Council (ALEC) was caught using adverts to push for anti-gay legislation, which resulted in the creation of the “Stand With Us” campaign.
Best Buy has been fined by the Federal Trade Commission (FTC) after the ad network received multiple complaints regarding a…
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