New ads for the new CBS ad campaign: The Weeknd and Black Friday
- by admin
The New York Times on Thursday posted an advertisement for a new CBS campaign featuring The Weekend at the Times Square, the Broadway hit from “Hamilton” and “The Wiz.”
The ad was set to run in the Sunday-Thursday slot starting Nov. 28.
The Times said the ad “promotes the spirit of diversity, respect and inclusion that makes New York City so special.”
“It celebrates all the incredible moments that New Yorkers have shared over the past year and the impact they have had on our city,” the Times said.
CBS, which was created by Robert F. Kennedy Jr. in 1992, will use the spot to showcase “the best in storytelling and entertainment,” according to a statement.
“The Times Square Experience is one of our most popular, engaging and memorable nights of the year, so we wanted to give viewers an opportunity to experience the world of Broadway and other Broadway-themed events that happen at Times Square,” said John O’Connell, the vice president of entertainment and programming for CBS.
ABC is launching a new Saturday-Sunday evening newscast in the U.S. On the CBS ad, The Weekends at Times square is featured in a montage with clips from the Broadway show and the film “Hamilton,” along with a narrator reading, “The weekends at the Broadway theater are a great way to unwind.”
On “Saturday Night Live,” a narrator reads, “As a result of its diversity, it’s the perfect place to be.”
CBS said that the Times ad will air in the CBS Evening News program and in the Saturday morning shows and on CBS’ Saturday morning network news program, CBS This Morning, CBS Evening, CBS Sunday Morning and CBS News.
For more, see: The Weekends on Broadway, Broadway, CBS: A history of the musical, which features the first black woman and the first African-American woman to sing on Broadway.
The New York Times on Thursday posted an advertisement for a new CBS campaign featuring The Weekend at the Times…
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