Which brands are using the latest ad technology to sell their products?
- by admin
HULU and Kroger are showing off new ad tech this week that’s helping brands sell their goods.HULU is showing off a new technology that helps advertisers get more customers.
It uses a smartphone app called TikTok, a mobile app that enables brands to target customers through their smartphone’s camera.
“We use it to deliver personalized messages, to reach new consumers and ultimately to drive engagement,” said John Aylward, the chief marketing officer for HULUS Americas.
Hulu has been working with advertisers on the technology.
“We’ve been in touch with our advertisers about what they can do with this,” said Brad Biederman, senior vice president of digital advertising.
The company has already started working with brands, including Target, Target Canada, Walmart and McDonald’s, to give them the technology to offer a personalized experience.
“It’s really important that the people who are buying these things feel that the experience that they are receiving from these brands is very personal,” said Biedman.
TikToks are also being used in some other industries.
KFC, which owns Taco Bell, has been using the technology in restaurants for some time.
The ad technology company said the technology is being rolled out to other industries as well.
“I think in a lot of sectors, you’re seeing brands in the restaurant industry using it,” said Aylard.
Hulk Hogan is suing Gawker for posting a video of him having sex with a stripper, which he claimed was done to help boost his book deal.
The company was sued for defamation.
Hogan says he was the victim of a smear campaign.
“It was not about what I wrote, it was about the story,” he said.
The court heard a number of other lawsuits that were brought against Gawker Media over the video, including one brought by Hulk Hogan against a porn site.
The lawsuit also names a number a other prominent figures in the porn industry including Kevin Spacey, John Legend and Corey Feldman.
The Hulk Hogan lawsuit is also one of several lawsuits in which the court heard claims that Gawker Media has used its own technology to target advertisers.
Hulu is now also showing how it’s working with other advertisers to help them target their ad campaigns.
In addition to helping brands reach new audiences, TikTok is also helping brands drive more traffic to their websites.
“Our audience is really engaged, so they want to stay engaged and they want that engagement to continue,” said Hulus ad technology manager Ryan Jones.
HULU and Kroger are showing off new ad tech this week that’s helping brands sell their goods.HULU is showing off…
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