What you need to know about Google Ads, a new service launched by Google for advertisers – The Independent
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With its new ad platform, Google is aiming to cut the cost of ad delivery to the consumer.
And in doing so, it will be able to do so without disrupting the ad business.
“We’ve always said that ad is an important part of the consumer experience,” said Andy Roddick, head of Google’s digital advertising unit, during a keynote address at the Advertising Intelligence Summit, held in New York City.
“But we’ve always been looking for a way to be a part of that experience and, hopefully, help you make a decision about how you want to spend your money.”
Google says that the ad platform is a great complement to its ad-targeting software, which is still in its infancy.
“This is a completely new approach to ad delivery and we’re excited about the new opportunities,” said Andrew Haines, director of ad products at Google.
“The ad platform lets advertisers tailor their ads to the people who are buying them.”
But what is it?
Advertisers have been using Google’s ad-sales platform for a while now.
In the last 12 months, the search giant has been working to make it simpler for publishers to sell their adverts, by simplifying the process of building and delivering campaigns to users.
Advertiser-friendly ad formats have been a big part of Google AdWords, the company’s advertising software.
“In the last few years, Google has taken a number of actions to improve the ad ecosystem and make it more efficient for publishers,” said Mike O’Brien, vice president of marketing for Google Ads.
“Among those actions is the adoption of the AdWords Platform, which allows publishers to deliver adverts to a much larger audience, making it easier for publishers and advertisers to reach their target audience.”
Google has been expanding its ad platform in the last couple of years.
It has introduced more ad formats including video, interactive and print, as well as the ability to sell targeted ads directly to consumers.
These changes have led to a lot of confusion.
What exactly is an ad?
Adverts are one of the most common types of advertisements, which are typically shown on the internet, television and mobile.
The idea is that they tell people what they want to see or hear.
There are a range of different types of ad formats, but all of them rely on the idea of making people click on the adverts and then buying the product or service they want.
The key difference between an ad and a regular ad is that ads can be displayed on the screen or on the page, while the regular ad has to be seen on the device in order for it to work.
Adverts can be made to look different by placing different images, sounds or other visuals on the site or app, but this is only necessary when the ad is visible to the user.
In order to sell ads, Google sells its ad network to publishers, who then use these publishers’ own software to deliver the ads to users on their devices.
What’s the problem?
For publishers, the problem is that there are a number problems with how ads work in the digital world.
For instance, advertisers are able to show a lot more ads than they can sell.
They also have to pay a fee for the placement of ads, and that’s usually a pretty hefty fee.
For advertisers, the ad network also relies on the trust of the user, so when an ad is displayed on their website, they have to trust that the user will click on it.
That’s not always possible.
In other words, the trust that a user places in the ad may be very different from what a publisher would like to give.
“Advertisers spend a lot on their ad network and they also want to be sure that their ads are being delivered to the right people,” said O’Connor.
“What we’ve done is put a lot thought into what are the right users and how they want their ads delivered.
The more you have an ad, the better.
So we’ve created a system that allows publishers and ad networks to deliver ads to their right users.”
Ad publishers will be free to sell adverts on the Google platform.
But they won’t be able offer ads directly from publishers.
Instead, Google will be using the platform to help publishers manage the advertising inventory that they have available.
In this way, publishers will get better control over how their ads appear on their sites.
But publishers will also be able use the new ad system to sell more targeted ads to consumers and advertisers.
“With this new ad-sale platform, publishers can create targeted ads for advertisers that are aligned to their audience,” said Hainess.
“They can show targeted ads based on where they are, where their audiences are, and what they offer.”
But publishers can also use the ad-marketing platform to sell the same ads to other ad publishers who may
With its new ad platform, Google is aiming to cut the cost of ad delivery to the consumer.And in doing…